Welcome to Shift, hi I'm Ash.

I started Shift to help you do stuff that matches your values.

I’m calling it: The age of apathy is dying.

A lot has changed in the world since I started ol’ Shifty on Blogspot back in 2015.

It’s always been about showcasing “better”: how we can vote with our feet and our wallets for what we wanna see more of.

Apathy is something our governments, leaders and corporations rely on to do dodgy things, like harm the environment, wildlife and people. But I am seeing so many people standing up for what they believe in.

I was sick of feeling helpless, and I’ve had people asking me, “What can I actually DO?!”

Now I can’t stop making directories for the best things I’ve found: where to get better groceries and staples (The Fill Market), and [coming soon!] the Causes Hub to help you take action for causes you care about.

My goal is simple: to help you feel less helpless by curating good, simple actions you can take according to your values.

I’m right here with you.

Ash x